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Warlu WayRe-Invigoration | Pilbara Regional Council
Pilbara Regional Council
Pilbara, Pilbara Regional Council, PRC
18225
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Warlu Way
Re-Invigoration

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Re-Invigoration

Activities / Current Activities

Warlu Way Re-Invigoration

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Travellers often cite the Pilbara as simply a landmass to be traversed in order to reach the Kimberley from the Pilbara, or vice versa. While there are actually a significant number of visit worth attractions in the region it is fair to say they are far apart and not bound together in any thematic fashion. This means that travellers with specific interests are not targeted and the presentation of information to these travellers is ad-hoc at best.

Signage is an extremely important element of any destination branding, marketing and communications strategies, and in 2017, the PRC was successful in securing funds to deliver a re-invigoration of Warlu Way signage. This presents an opportunity to roll out consistently branded signage for the region, showcase a consistent tourism experience and raise awareness of the region’s attractions and features.

Proposed Outcomes
  • Increase visitor information services availability and accessibility across the region
  • Improve recognition of the Pilbara as a tourist destination and strengthen the Pilbara tourism brand
  • Support a consistent tourism experience in the Pilbara
DELIVERABLE 1
  • Reinvigorated Warlu Way program of works

KEY RESULTS & TARGETS
  • 23 Warlu Way replacement signs, 12 additional Warlu Way intersections, 5 additional Warlu Way interpretation panels installed
  • Items delivered on scope, time and budget
  • Maximised the use of competitive local businesses where it represents value for money
EXPECTED BENEFITS
  • Increase visitor information services availability and accessibility across the region
  • Improve recognition of the Pilbara as a tourist destination and strengthening of the Pilbara tourism brand
DELIVERABLE 2
  • Project and funding acquittal

KEY RESULTS & TARGETS
  • Final acquittal accepted by the funding body (Pilbara Development Commission)
EXPECTED BENEFITS
  • Assure funder that grant funds have been deployed for the specified purpose and have achieved proposed benefits for the community
DELIVERABLE 3
  • Celebrate the completion of this activity

KEY RESULTS & TARGETS
  • Published report card measuring the success of the initiative
  • Combination of traditional and social media ensured that the project received broad and wide coverage within the Pilbara and visitor source communities
EXPECTED BENEFITS
  • Visitors enjoy greater levels of engagement, encouraging longer stays
    and greater spending in local economies Proposed Action Plan