Tourism offerings in the Pilbara are vast, spectacular and unique; yet largely underdeveloped. In recent years, there has been a renewed focus on the developing this industry as a major economic pillar for the region.
Each individual LGA has made significant investments into developing tourism through a range of initiatives including developing tourism groups, investigating marketing opportunities, and investing in infrastructure. Outside the LGA’s, new businesses have been establishing tourism products and services, and the region has seen new tourism training and support opportunities never before offered in the Pilbara.
Despite the range of positive initiatives, the development of the tourism industry is still largely focused on local areas only. Cross regional initiatives are occurring, but without a leading body to coordinate discussions they can often be difficult to develop and execute effectively.
A range of initiatives could be communicated and coordinated from one centralised Tourism Officer, providing valuable cross pollination between Local Governments and other tourism bodies.
Suggested activities including coordinating communication around marketing and advertising, industry capacity building, infrastructure development and Visitor Information exchange.