Regional TourismOfficer | Pilbara Regional Council
Pilbara Regional Council
Pilbara, Pilbara Regional Council, PRC
18241
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Regional Tourism
Officer

Activities / Current Activities

Regional Tourism Officer

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Tourism offerings in the Pilbara are vast, spectacular and unique; yet largely underdeveloped. In recent years, there has been a renewed focus on the developing this industry as a major economic pillar for the region.

 

Each individual LGA has made significant investments into developing tourism through a range of initiatives including developing tourism groups, investigating marketing opportunities, and investing in infrastructure. Outside the LGA’s, new businesses have been establishing tourism products and services, and the region has seen new tourism training and support opportunities never before offered in the Pilbara.

Despite the range of positive initiatives, the development of the tourism industry is still largely focused on local areas only. Cross regional initiatives are occurring, but without a leading body to coordinate discussions they can often be difficult to develop and execute effectively.

 

A range of initiatives could be communicated and coordinated from one centralised Tourism Officer, providing valuable cross pollination between Local Governments and other tourism bodies.

 

Suggested activities including coordinating communication around marketing and advertising, industry capacity building, infrastructure development and Visitor Information exchange.

Proposed Outcomes
  • Offer a dedicated regional tourism resource to the members to improve communication between local governments and other regional tourism stakeholder.
  • Create efficiencies and effectiveness in tourism initiatives
DELIVERABLE 1
  • Visitor Information Centre Exchange

KEY RESULTS & TARGETS
  • Desire to establish Visitor Centre Network confirmed.
  • Terms of Reference endorsed (depending on outcome above).
  • Bi-Monthly Meetings held (depending on outcome above).
EXPECTED BENEFITS
  • Establish communication network between Visitors Centres to allow information sharing and produce familiarisation across the Pilbara
DELIVERABLE 2
  • Pilbara Social Media Platforms

KEY RESULTS & TARGETS
  • Agreed list of required social media platforms developed.
  • Lead agency agreed and endorsed by member LGAs and key stakeholders.
  • Activities executed (depending on outcome of above).
EXPECTED BENEFITS
  • Increase quantity and quality of positive messages about the Pilbara
  • Increase awareness for Pilbara Tourism operators and attractions
  • Immediate conversation and engagement for potential and current tourists
  • Low cost, high return initiative that is targeted at specific users
DELIVERABLE 3
  • Pilbara Tourism Operator Guide to social media

KEY RESULTS & TARGETS
  • Engagement with Tourism Operators to determine need for guide.
  • Delivery of guide.
  • Continued engagement with Tourism Operators.
EXPECTED BENEFITS
  • Increase quality and quantity of positive messages about the Pilbara
DELIVERABLE 4
  • Pilbara Destination Marking plan

KEY RESULTS & TARGETS
  • Lead agency agreed and endorsed by member LGAs.
  • Regional Marketing Plan for all initiatives identifying frequency, target audience and messages for each initiative endorsed.
  • Funding investigated.
  • Activities executed (dependant on outcome of above).
EXPECTED BENEFITS
  • Regional, consistent voice in promoting the Pilbara
  • Cost savings in regional collaboration
DELIVERABLE  5
  • Actively promote existing tourism attractions/initiatives

KEY RESULTS & TARGETS
  • Publish 10 press releases, 10 posts on a range of forums and 6 promotional articles.
  • Print run of Warlu Way Brochure (funding dependant).
EXPECTED BENEFITS
  • Raise awareness and providing information that was previously unavailable
DELIVERABLE  6
  • Advocate for continued tourism operator and business training

KEY RESULTS & TARGETS
  • Tourism Council WA Training delivered in the Pilbara.
  • Opportunities for hosting other training bodies in the region investigated.
EXPECTED BENEFITS
  • Skills development in local workforce
  • Improved service delivery
DELIVERABLE  7
  • Regional Events Support

KEY RESULTS & TARGETS
  • Event providers actively engaged with to offer support through Welcome Wi-Fi (landing pages, survey capabilities).
  • Minimum of 3 events per LGA promoted on social media and Welcome Wi-Fi.
EXPECTED BENEFITS
  • Increase awareness of regional events
  • Ability to identify opportunities for LGAs and Operators/Businesses to
    be involved in events
  • Increase likelihood of attracting additional attendees to an event
DELIVERABLE  8
  • Investigation into intrastate, interstate and international marketing packages

KEY RESULTS & TARGETS
  • Understanding of marketing package principle gained.
  • Report on feasibility of establishing marketing packages in the Pilbara published and reviewed by Reference Group.
  • Activities executed (depending on outcome of above)
EXPECTED BENEFITS
  • Packages targeted at specific visitors
  • Mature approach to attracting visitors
  • Economic benefit from attracting a variety of visitors according to their tourism needs
DELIVERABLE  9
  • Tourism Newsletter

KEY RESULTS & TARGETS
  • Bi-monthly newsletter sent including:
    • Achievements
    • Current Initiatives
    • Opportunities to engage
EXPECTED BENEFITS
  • Targeted information to LGAs and Tourism operators
  • Increase awareness of Tourism Office
  • Increase opportunities to reach out and collaborate
DELIVERABLE  10
  • Tourism Data Report

KEY RESULTS & TARGETS
  • Monthly Welcome Wi-Fi Tourism Data Report
    delivered
EXPECTED BENEFITS
  • Understand of current tourists in the region
  • Identify areas that are working well and focus areas for improvement
DELIVERABLE  11
  • Grant funding investigated

KEY RESULTS & TARGETS
  • Minimum of 4 suitable funding applications submitted.
  • Opportunity for regional applications investigated, and where qualified, submitted.
EXPECTED BENEFITS
  • Scope expanded and/or services delivered at a higher standard