Contribution to PTPDP
The Pilbara’s greatest attraction – remoteness – is also its single largest impediment to the development of a vibrant tourism industry. There are a myriad of fascinating attractions throughout the Pilbara, however they are separated by large distances and not necessarily bonded together in a thematic fashion.
In line with the Pilbara’s vision to develop the region into a rich and vibrant tourist destination, there is a need to offer consistent and thematic signage across all of its tourist destinations and landmarks. The Pilbara Tourism Product Development Plan was drafted to facilitate this development. According to the Plan, by 2050 the Pilbara would be recognised as a tourism destination and will attract a range of visitors giving the region significant economic, social and community benefits.
The Pilbara Regional Council has delivered a Regional Signage Strategy with recommended implementation plan, as well as a Regional Brand Kit. These two documents were developed in consultation with key stakeholders, member local governments and the general public, and represent the future direction of all local government signage in the Pilbara.
Provide a sense of arrival in the region via a consistent and coordinated approach to regional entry statements and visitor information.
Develop a unified regional signage program.
Increase the availability and accessibility of visitor information services.