Digital/MobileEngagement | Pilbara Regional Council
Pilbara Regional Council
Pilbara, Pilbara Regional Council, PRC
17441
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Digital/Mobile
Engagement

Activities / Current Activities

Digital / Mobile Engagement

Contribution to PTPDP

During FY16, the Pilbara Regional Council investigated requirements to boost the region’s digital and mobile engagement. The resulting strategy considered both web and mobile solutions, mapping and image requirements, booking solutions and many other complementary regional marketing initiatives. The Strategy assessed current marketing initiatives from organisations including Visitor Information Centres, Local Governments and Australia’s North West Tourism, recommending collaborative solutions to raise awareness of and interest in tourism experiences across the Pilbara.

For FY17, the Pilbara Regional Council will focus on supporting a regional, single point of information with high image content, interactive mapping capabilities and experience based trip planners; implementing a regional attraction and accommodation online booking portal; developing a mobile app to mirror the booking portal with offline access capabilities; and actively promoting the free public Wi-Fi (Welcome Wi-Fi) and other services as part of the region’s online tourism marketing activities.

Desired Objective

Develop a coordinated regional approach to highlight key natural, cultural, and industry attractions.

Key Results
  • Through consultation with the Pilbara Tourism Steering Committee, Project Reference Group, and relevant regional Tourism groups, examine opportunities and responsibilities to:
    • Advocate for (or build) a regional, single point of information with high image content, interactive mapping capabilities and experience based trip planners
    • Regional attraction and accommodation online booking portal
    • Mobile app to mirror the website with offline access capabilities
    • Social media channel and sites such as Trip Advisor
    • Pilbara Visitor Centre interaction and coordination
    • Intrastate, interstate and international marketing and promotion activities
  • Actively promote the free public Wi-Fi (Welcome Wi-Fi) and other services as part of the region’s tourism online marketing activities.
  • Utilise QR codes at Welcome Rest Stops to deliver useful tourism information about the Warlu Way and surrounding attractions.